Forums/FAQ

How does A/B testing work?

jake March 24, 2011

When doing A/B tests on IntuitionHQ, roughly 50% of your testers are sent to either image A or image B - they don't see both images side by side (aka a preference test).

This is useful when you want to get feedback on a design, without influencing peoples opinions by showing them an alternative design. If you have an old and new design, two alternative designs, different navigation or text options, you can see how a similar audience my respond in a different way.

If you'd like to set up a preference test, the easiest way is to put your two images side by side (as one image) and let the users choose, as per the example below:

preference test - small.png

You can also read more about setting up A/B tests.

If you have any further questions please feel free to open a support query, contact us at support@intuitionhq.com, on Facebook.com/intuitionhq or on Twitter @IntuitionHQ